Business Communication Course code: POK 330022 | 7 ECTS credits

Basic information

Level of Studies: Undergraduate applied studies

Year of Study: 1

Semester: 2

Requirements:

Goal: Introducing students to the basic knowledge and skills of communicating in the modern business environment, with a particular focus on communication within the textile and fashion idnustries.

Outcome: Upon finishing the course, the students will be able to maintain a successful business communication with different business entities, buyers, and other stakeholders, primarily in the textile and fashion industries.

Contents of the course

Theoretical instruction:

Introduction to business communication.
Definition of communication.
Elements of business communication.
Types and forms of business communication.
Communication channels within a company – formal communication.
Communication channels within a company – informal communication.
Business negotiations.
Stages in business negotiations.
The process of business negotiations.
Business presentation – goals and types.
Business presentation – preparing the presentation.
Business presentation – organizing the presentation.
Business presentation – personal, group and effective presentation.
Ethics and business etiquette in business communication.
Appropriate clothing for business communication.

Practical instruction (Problem solving sessions/Lab work/Practical training):

Practical instruction closely follows theoretical classes.

Textbooks and References

Avakumović, Julija, Avakumović Jelena: „Poslovno komuniciranje“, DTM Beograd, 2012.
Carol M. Lehman, Debbie D. DuFrene, POSLOVNA KOMUNIKACIJA – BCOM, DATA STATUS, Beograd, 2015.

Number of active classes (weekly)

Lectures: 2

Practical classes: 2

Other types of classes: 0

Grading (maximum number of points: 100)

Pre-exam obligations

Points

activities during lectures

activities on practial excersises

seminary work

colloquium

Final exam

Points

Written exam

Oral exam