Academy of Technical and
Art Applied Studies Belgrade

Marketing Course code: MRT 331013 | 5 ECTS credits

Basic information
Level of Studies: Undergraduate applied studies
Year of Study: 1
Semester: 2
Requirements:
Goal: Preparing the students, future managers, to successfully perform business marketing activities in textile and fashion companies.
Outcome: Upon finishing the course, the students will be able to use the basic marketing techniques and methods in modern companies of the textile and fashion industry.
Contents of the course
Theoretical instruction:
  1. Introduction to marketing.
  2. Definition and basic notions in marketing.
  3. Historic development of marketing.
  4. Marketing approaches.
  5. Marketing process.
  6. The market and customer needs.
  7. Marketing mix – product.
  8. Marketing mix – price.
  9. Marketing mix – place.
  10. Marketing mix – promotion.
  11. Competition analysis.
  12. Marketing strategies.
  13. Marketing channels.
  14. Marketing organization.
  15. Internet marketing.
Practical instruction (Problem solving sessions/Lab work/Practical training):
  1. Practical instruction closely follows theoretical classes.
Textbooks and References
  1. Marketing, J. Avakumović, J. Vučetić, DTM, Beograd, 2016.
  2. Marketing praktikum, J Avakumović, DTM, Beograd, 2016.
  3. Kotler, P., Armstrong, G., Saunders, J., Wong, V., Principi marketinga, IV evropsko izdanje, Mate, Zagreb, 2007.
  4. Kotler P, Keller K.L, Upravljanje marketingom , 12. izdanje, Mate, Zagreb, 2008.
Number of active classes (weekly)
Lectures: 2
Practical classes: 2
Other types of classes: 0
Grading (maximum number of points: 100)
Pre-exam obligations
Points
activities during lectures
0
activities on practial excersises
0
seminary work
0
colloquium
0
Final exam
Points
Written exam
0
Oral exam
0