Academy of Technical and
Art Applied Studies Belgrade

Fashion and Clothing Course code: MIO 002019 | 6 ECTS credits

Basic information
Level of Studies: Undergraduate applied studies
Year of Study: 3
Semester: 5
Requirements: The students must be familiar with general culture, the basics of garment construction and modeling, as well as the basics of marketing, to be able to perceive all the implications of societal, economic, and cultural influences on the manner of clothing.
Goal: The goal is to introduce the students to the individual and social aspects of clothing and fashion, as well as some specific phenomena, bygone and current trends locally and abroad. Through lectures and practical work the students will explore the distinction and communicative role of fashion in the creation of visual identity, with a particular focus on the types of fashion presentations with the goal of achieving successful product placement.
Outcome: At the end of the course, the students will be able to perceive different aspects of clothing, to understand the motivating reasons behind choosing a certain style of clothing, along with the role of clothing in expressing group or individual identity, which is of the utmost importance for predicting fashion trends and successfully adjusting personal creativity to the target groups and the needs of the market.
Contents of the course
Theoretical instruction:
  1. Definition and functions of clothing – clothing as a „shield“; the need to stand out; the feeling of shame and social conventions; prestige and power.
  2. Clothing and fashion – similarities and differences; the original forms of clothing; aesthetic of clothing.
  3. Fashion as a social phenomenon – definition, laws and forms of fashion.
  4. The relationship between fashion and style; evolution of fashion.
  5. The bearers of change in fashion.
  6. Metamorphosis of the woman and her silhouette.
  7. Style of different social groups and the development of fashion.
  8. The roots of anti-fashion; fashion and anti-fashion of the XX century.
  9. Fashion – an expression of freedom, artistic and political movements.
  10. Communicating through clothing and fashion.
  11. Fashion chromatics and the symbolism of colors.
  12. Fashion and identity – psychological aspects of clothing and fashion; personality types and fashion.
  13. Psychosociological aspects of clothing and fashion – snobbery in clothing and fashion.
  14. Eroticism and clothing.
  15. An attempt to shape the identity.
Practical instruction (Problem solving sessions/Lab work/Practical training):
  1. Presentation of a fashion product – making a catalogue – presenting pattern variations for a women's skirt – displaying a model and an open pattern (TIN). Presenting pattern variations for pants. Presentation of the projects; analysis and discussion.
  2. Improving the presentation of a fashion product through the creation of a catalogue/portfolio (connecting the tasks for TIN and MTI). Comparative analysis of the visual communication of different fashion brands, with a particular focus on window displays and retail design. Presentation of the projects; analysis and discussion.
Textbooks and References
  1. K. Ranisavljev, Marina, Moda i odevanje, Službeni glasnik, Beograd, 2010.
  2. K. Ranisavljev, Marina, Moda i odevanje; DTM, Beograd, 2016.
  3. Svensen L.F.H., Filozofija mode, Beograd, 2005.
  4. Dorfles, G., Moda, Zagreb, 1997.
  5. Lipovecki Ž., Carstvo prolaznog, Sremski Karlovci, 1992.
Number of active classes (weekly)
Lectures: 2
Practical classes: 2
Other types of classes: 0
Grading (maximum number of points: 100)
Pre-exam obligations
Points
activities during lectures
0
activities on practial excersises
0
seminary work
0
colloquium
0
Final exam
Points
Written exam
0
Oral exam
0