Academy of Technical and
Art Applied Studies Belgrade

Product Management Course code: MEN 114005 | 6 ECTS credits

Basic information
Level of Studies: Undergraduate applied studies
Year of Study: 1
Semester: 1
Requirements:
Goal: Acquiring knowledge in the field of management, a modern organizational discipline, without which the textile sector would not be able to function properly.
Outcome: Upon passing the exam, the students will be able to: describe and classify the functions of management; apply modern methods and techniques in management; analyse and make optimal managing decisions in any concrete situation which may arise in the modern business environment.
Contents of the course
Theoretical instruction:
  1. Introduction into management and product management.
  2. Defining management – term differentiation.
  3. Development of management thought.
  4. The types, basic principles and functions of management.
  5. Managers, definition and function.
  6. Planning – definition, levels, types, stages, mission, vision and goals of business.
  7. Decision-making – types and models of decision-making; the decision-making process.
  8. Organization – design, principles and the organizational structure of a company.
  9. Leading – motivation, leadership, principles, teams and teamwork, conflict management.
  10. Controlling – object, principles, process and methods, benchmarking. Strategic role of product management.
  11. The product management process.
  12. Analyzing a company's array of products.
  13. Product lifecycle and buyer lifecycle.
  14. Positioning and innovating a product that is already on the market.
Practical instruction (Problem solving sessions/Lab work/Practical training):
  1. The students are introduced to the elements of the course units through case studies and writing papers.
Textbooks and References
  1. Menadžment proizvoda, Julija Avakumović, Jelena Avakumović, Beograd 2013.
  2. Menadžment, Pokrajac, S., Univerzitet u Beogradu – Mašinski fakultet, 2016.
  3. Menadžment, Robbins P. S, Coutler M, Data status, Beograd, 2005.
  4. Principi menadžmenta, Williams C., Data status, Beograd, 2017.
  5. Menadžment,Stoner Dž.A.F., Friman R.E., Gilbert Jr D.R., Želnid, Beograd, 2002.
Number of active classes (weekly)
Lectures: 2
Practical classes: 1
Other types of classes: 0
Grading (maximum number of points: 100)
Pre-exam obligations
Points
activities during lectures
0
activities on practial excersises
0
seminary work
0
colloquium
0
Final exam
Points
Written exam
0
Oral exam
0