Academy of Technical and
Art Applied Studies Belgrade

Market Research and Marketing Information Systems Course code: 218009 | 8 ECTS credits

Basic information
Level of Studies: Undergraduate applied studies
Year of Study: 2
Semester: 4
Requirements:
Goal: The course objective is to observe the importance of marketing research in the decision-making process within the entire business system. Such research is almost unimaginable without the application of a marketing information system. The interactivity between these two processes ensures the reduction of risk in management decision making.
Outcome: Based on the theoretical knowledge acquired within this area, students are expected to be capable of practically applying various methods, techniques, instruments and procedures of market research, in the first place, as well as other marketing phenomena.
Contents of the course
Theoretical instruction:
  1. Marketing research for the purpose of marketing management
  2. Determinants of creation and function of marketing research
  3. Notion, role, importance, development, subject matter, levels, tasks and goals of marketing research
  4. Information systems, information and management
  5. Notion, role and importance of information systems.
  6. Information and management
  7. Marketing information systems (MIS) as a source of information for marketing research
  8. Notion, markers, goals, tasks, concepts, components and organization of MIS
  9. International MIS
  10. MIS as a mechanism and subject of control
  11. Modern information and communication technologies in MIS
  12. The Internet and its advantages and dangers.
Practical instruction (Problem solving sessions/Lab work/Practical training):
  1. During practice classes within this course, students will be directly involved in the solution of specific problems that require the application of acquired theoretical concepts as well as techniques that are most often used in market research practice and other phenomena from the field of marketing.
Textbooks and References
  1. Hanić, H., Vićentić, M., Đurica, M., ,,Istraživanje tržišta'', VIPOS, Valjevo, 2010.
  2. Hanić, H., „Istraživanje tržišta i marketing informacioni sistem“, Ekonomski fakultet, Beograd, 2003.
  3. Janjić, S., Bojović, P., Janjić, D., Avakumović, J., „Marketing informacioni sistemi“, Aurora, Vranje, 2009.
Number of active classes (weekly)
Lectures: 3
Practical classes: 3
Other types of classes: 0
Grading (maximum number of points: 100)
Pre-exam obligations
Points
activities during lectures
0
activities on practial excersises
0
seminary work
0
colloquium
0
Final exam
Points
Written exam
0
Oral exam
0