Academy of Technical and
Art Applied Studies Belgrade

Marketing Communications Course code: 117093 | 5 ECTS credits

Basic information
Level of Studies: Undergraduate applied studies
Year of Study: 3
Semester: 5
Requirements:
Goal: Introducing students to the importance of communication in the area of business operations, particularly in the service sector (including transport activities).
Outcome: Acquiring verbal (oral and written) and nonverbal communication skills, with a particular emphasis on interpersonal business communication.
Contents of the course
Theoretical instruction:
  1. Introduction to communicology
  2. Definitions of communication
  3. Information and message
  4. Communication theory subject matter
  5. Communication forms: Intrapersonal communication
  6. Personal selling as a form of market communication
  7. Planning and organization of personal selling
  8. Improving selling as a form of market communication
  9. Economic propaganda as a form of market communication
  10. Publicity and public relations (PR) as a form of market communication
  11. Advertising as a form of market communication
  12. Marketing public relations
  13. Marketing communication media.
Practical instruction (Problem solving sessions/Lab work/Practical training):
  1. 1. Blek, S., Odnosi s javnošću, CLIO, Beograd, 2003. 2. Vuković, A. i Vuković, M., Kultura poslovne komununikacije, Nauka, Beograd, 2010. 3. Vuković, M. i Vuković, A., Odnosi s javnošću, Tehnički fakultet, Bor, 2009. 4. Vračar, D., Strategije tržišnog komuniciranja, Ekonomski fakultet, Beograd, 2010. 5. Ognjanov, G., Marketinške komunikacije, Ekonomski fakultet, Beograd, 2013.
Textbooks and References
Number of active classes (weekly)
Lectures: 2
Practical classes: 2
Other types of classes: 0
Grading (maximum number of points: 100)
Pre-exam obligations
Points
activities during lectures
0
activities on practial excersises
0
seminary work
0
colloquium
0
Final exam
Points
Written exam
0
Oral exam
0